Microsoft Bring Their Video Player To The Party
It was only a matter of time before the behemoth that is Microsoft dipped their foot into the online video-on-demand market and it has now fully arrived in the UK after a seven trial of the technology. We all know that Microsoft are synonymous with all things computer related and it stands to reason that they are now trying to get their share of the action – after seeing the success of the likes of BBC’s iPlayer and Channel 4’s 4OD.
Watching our favourite programmes on the internet is becoming more and more commonplace as streaming technology has improved a whole heap over the last few years – so, if we miss our favourites, such as Eastenders, Mad Men or Peep Show, we can just head online and watch it at our leisure.
Microsoft seem to have taken note of people’s love of watching their favourite programmes online and have recently rolled out MSN Video Player. Apparently, it won’t just be television shows that can be caught on this video-on-demand player – it will also boast everything from movie trailers to the latest news bulletins.
Personally, I think it may be difficult to dislodge internet viewers from their favourite online video services, such as the iPlayer – purely because they are now fully used to the way it operates and may not want to learn a new way of doing things. Or perhaps that’s just what an old dog like me thinks!
But if anyone is capable of winning over consumers, it is Microsoft. They have experienced domination in the software world for decades now and if they think their online video-on-demand player can be a world-beater, who am I to argue?!
MSN Video Player