Ask.com - Boxing Clever With AdWords
Today's entry penned by Paul Carpenter on 12th Oct 2007
Jargon: Pay Per Click Advertising (PPC) Search Engine Results Pages (SERPs) Website Marketing
Filed under:
Online Advertising
You've probably heard your website marketing company blabbering on about how you should consider using Google AdWords (their pay-per-click advertising system) to help sell your business. If you were in any doubt that it is a viable strategy for your business - consider this!
We've been doing a little research for one of our clients (who sells sulphur soap) when we discovered this in Google's sponsored links...
Yep! That's right - Ask.com are advertising their own search results pages through Google AdWords.
We applaud them! We reckon (whisper it) that Ask.com offer results that often equal Google's in terms of quality - and their interface offers great ideas that even the mighty G could learn from. Actively marketing themselves through Google shows imagination and verve, and we hope it helps Ask to get a little more of the market that their product deserves.
Today's Moral?
If advertising on Google is good enough for another search engine - then it's good enough for you. If you haven't considered it, then speak to us about how it might be able to help you gain sales and customers.
Previously: Why is Content So Central to SEO?
Next: What Makes a Good E-Commerce Website?
Notes and Queries...
Hi Glenn
It certainly is! Quite clever too. Personally, I'm using Ask.com more and more but they face the same problem that every other search engine does - how to get market share from Google. I'm sure that quite a few people would try Ask as a result and I think that's all for the good.
Wow the Blog is back!!!!
great.. keep up the good work Paul(s)
Paul Evison???????
Ive sent an email asking what's happened to my old pal Paul Evison.
Once there,,,now gone..
His own site is still there.. www.paulevison.co.uk
and there is no removal for indexed pages in google????
Paul Evison: Website Marketing Consultant
Paul's track record speak for itself. Following 3 years at a large online mail order firm managing SEO, PPC, Email, Analytics and Affiliates he set up his ...
www.clearsitemarketing.co.uk/paul-evison.html - 9k - Cached - Similar pages - Note this
will he be making a reappearance?
cheers
Dan
Hi Paul. Glad I found your post... I just noticed the same exact thing! I clicked through one of their ads and saw the Ask.com search listings for the keyword in question. I was floored.
Glenn Gabe 18th Oct 2007Definitely a bold move, don't you think?