New Google AdWords Feature... But What is it???
Today's entry penned by Paul Carpenter on 13th Mar 2008
Jargon: Pay Per Click Advertising (PPC) Search Engine Results Pages (SERPs) Website Marketing
Filed under:
PPC
We bow to no-one in our admiration of Google's AdWords program (except, perhaps, the company accountants). Sometimes its easy to forget that this product is in a constant state of flux, with new features and quirks coming online all the time. Sometimes, we can't figure out what they are!
Any Suggestions?
Here's a queer little feature we've seen on AdWords recently. Beneath some of the standard, 3 line ads we've come to know and love... a fourth line has appeared containing the name of a town or a country.
Our first thought was that this represented the town in which the company is based. You can register your company with Google (through a slightly gimcrack method using postcards and phones) and tie it to a regional location so you will show up on map searches and the like (here's our listing, for example).
The very next result, however, showed not a town or city... but an entire country - England!
We're throwing our hands up, frankly, as to what this means, so until we've had chance to speak to Google, we're throwing the floor open to suggestions!
Previously: Oi! Stealing Website Content is a No No!
Next: Google Books - Good or Bad?
Notes and Queries...
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