Google is by far the most popular search engine - taking anything up to an 80% share of all searches on the internet. Thanks to its clever AdWords advertising system it has generated enormous revenue streams, enabling them to invest in continually improving the way in which it ranks websites.
Keeping abreast of what forms the basis of Google's ranking decisions is the key to driving targeted traffic to your site. Of course, making money from that traffic is another question altogether...
Articles
Google Books - Good or Bad?
Google books are showing up in the search results, whether you want them to or not. [Full Story]
Google and UK Spelling: 'Optimisation' vs 'Optimization'
How Google.co.uk is sometimes biassed towards American spellings, and what you can learn from it. [Full Story]
The Future of Google?
Some (frivolous) speculation about the direction Google might be taking based on what we see, and what we imagine the guys at Google might be thinking. [Full Story]
301 Redirects, Google Indexing and Suckiness
How you can fall foul of flaws in Google's software - and how you can dig yourself out of the hole. [Full Story]
Google Pages From The UK. Broken. Again
How Google's 'pages from the UK' search is misfiring - mere months after it was fixed. [Full Story]
Google Checkout Goes Live in the UK!
How Google's new 'checkout' service poses an interesting threat to established payment providers, and offers a new opportunity to online traders. [Full Story]
Google's New Colour Scheme?
How Google try different colours and layouts to enhance their interface in subtle ways and improve the visitor experience. [Full Story]
Google - Not Always Perfect!
Even Google, with all it's PHDs and resources can't be right all the time - as this small snippet demonstrates [Full Story]
The Google Plus Box - More Innovations from the Big G...
Google are adding new features to their search rankings to help searchers get more information than ever before. [Full Story]
Google comes good
Google (finally) respond to the problem some UK sites have experienced with their rankings [Full Story]
"Pages from the UK." Great - but where are they?
How Google's supposedly superior nationality-specific searches are giving UK searchers a raw deal. [Full Story]
Google Bigger Than TV?
Television advertising may become one of the highest profile casualties of the apparently unstoppable growth in online advertising. [Full Story]
Why Google bought YouTube
Why did Google - the leading search engine - pay $1.65 billion dollars for a site filled with copyright breaking content and amateur video footage? [Full Story]
Easily getting to number one in Google
Why search engine rankings can be misleading, and why you should take a wider view of your website's presence. [Full Story]
