PPC
Articles
Bid Management Software: An Exercise in Failure!
How one of our clients learnt the hard way that bid management software can, if mismanaged, have entirely the wrong side effects. [Full Story]
Location Targeting - You Have The Power So Use It!
Your Google adverts can be shown in locations you choose - take advantage and put your business in front of the right customers. [Full Story]
New Google AdWords Feature... But What is it???
A strange new gimmick is cropping up in AdWords... but what does it represent? Frankly - we haven't a clue! [Full Story]
What PPC Can Tell You About A Market
How using figures from PPC programs can help you determine whether a market is saturated, if it's worth competing in and how you should be positioning yourself. [Full Story]
Don't Be Afraid to Pay (or: How to Stop Worrying and Love PPC)
Why increasing numbers of businesses are realising that it pays to pay to appear in Google. [Full Story]
Pay-Per-Click (PPC) Management: 4 Biggest Mistakes
A lot of pay-per-click campaigns don't have a chance of success from the very beginning. This article lists 4 of the biggest mistakes made by small businesses. [Full Story]
