Website Marketing Jobs
Although we're not currently recruiting for a specific position, if you're interested in what we do and would like to work for us, we happily invite speculative applications and we'll always get in touch and give you the opportunity to tell us how great you are. So if you have the relevant skills or the potential to learn them, are proactive and creative, have fantastic communication skills and enjoy working as part of a team then we'd like to hear from you.
Simply e-mail your CV to r.burns@clearsitemarketing.co.uk
What Kind of Jobs are There in Website Marketing?
The skillset required to work in website marketing might not be as technical as you would think. In many cases, the technical aspects of the work will be handled by a third party web development firm - but you will have access to technical knowledge and skills from our in-house team on most projects. What is more important is your ability to think creatively and be able to see how a real-life business model can be transposed to the web.
As a guide, here are some of the skills we're interested in.
Copywriting
You might have heard lots of fluff about website marketing, and believe that everything relies on arcance programming knowledge and similar specialist skills. In fact, as we constantly bang on about at great and tedious length, "content is king". A website with great copy will always outperform a poorly written one, both in the search engine rankings and in terms of conversions. If you can infuse your prose with snap, pizazzle and zip then prove it by dropping us a line and making your case!
Linkbuying
Aside from content, sourcing good quality links for our clients is one of the most crucial aspects of our work. This means being able to identify commercial opportunities that other people might miss, being able to judge the worth of a link, and being able to spot a good website with great potential before the market does. Once you've done that, you'll need the ability to negotiate a fair price for a link - and spot whether the terms you're being offered reflect fairly on the benefit our clients will get.
Business Consulting
Sometimes, potential clients come to us with nothing more than a vague business plan. We always need people who can see how they can take this plan and turn it into a cost-effective business model in which our marketing efforts can deliver excellent ROI. This means being truthful with clients and being prepared to set realistic expectations. Many people still believe that having a website is an easy path to riches. You face the difficult task of simultaneously explaining that this isn't the case whilst convincing them that using our services is way to increase their overall chances.
An Eye for Design
Sometimes, a website is floundering despite good visitor numbers. Often this is down to design decisions made before we ge involved with a project. Often, a client is very attached to their design on the basis of its visual appeal. Occasionally this means that the functional requirements of the site aren't really clear enough or easy enough for the user base. Being able to spot this and suggest remedies that can increase the conversion rate of a website can make a big difference in sales or enquiries.
Statistical Analysis
Our work is full of figures. We can get a million different statistics from a million different sources for a million different subjects at the drop of a hat. Its easy to mislead and patronise people by trying to blind them with these numbers. If you can do this, we're not interested. But if you can discern useful trends, delve into a string of numbers and find a story worth hearing then you've got part of the skillset we're looking for. Acting on these numbers to suggest changes to a website and monitoring the effect over time is key to maximising our clients' ROI.
...And a Word of Advice
If you can't communicate clearly and concisely then your prospects in this line of work are limited. We deal with concepts that are easily misunderstood, and the reputation of our industry is not always glowing. If our clients can't understand or trust what we say, then we have little chance of building up the long term relationship that's necessary to make our offering work. So if you don't write English good then your can forget it (joke!)
At the most basic level - use a spellchecker or get someone to look over your CV. If you haven't got any direct experience but think you've got the creative juices, then we're ready to be convinced - a lively, enquiring mind can easily outweigh years of 'experience'.
