Pay Per Click (PPC)
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The only realistic shortcut to improving your search engine ranking is with pay-per-click. Search engines, such as Google and Yahoo Search Marketing, offer premium services for enhanced listing and provide a relatively inexpensive way of guaranteeing that your website will appear on page one of their search results. By choosing a range of keywords and setting a maximum budget 'per click', you will appear as a featured site each time someone searches. Simply - the more you pay the higher your ranking but spending your money wisely takes time and skill. It generally accepted that searching online will move more and more towards paid for advertising as it's recognised by marketers as an effective way of guaranteeing top ranking with a tangible return on investment.
clearsite marketing can advise, manage and monitor your pay-per-click campaign to ensure you obtain maximum value from your budget. On a monthly basis you will receive a summary report detailing the number of times your ad is shown, the number of click-throughs, the average cost per click, and the number of conversions both on a total level and more specifically for each keyword.
The key benefits of PPC are as follows:
- Control - The campaign can be activated instantly and then turned on and off as required, thereby allowing the flexibility to generate traffic to the website during quieter periods.
- Flexibility - Keywords can be added or removed at any time to accurately reflect your offering to the market.
- Budget - You can set a maximum daily budget for your campaign, so you don't get any nasty shocks at the end of the month.
- Results - You only pay for visitors that click through to your site, not every time your ad is displayed. So if nobody clicks your link, you do not incur any charges.
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