Search Engine Optimisation
maximise your visibility
There are no shortcuts to the top of the search engines. If a company tells you they can guarantee you a number one placing for a particular search term, then beware. Google currently indexes over 8 billion web pages - a figure that grows each day. Amongst those 8 billion pages are thousands, possibly millions, of sites competing directly with yours. Many of them will have been actively promoting their sites for years, with all of the advantages that confers for the search engines. Some of them will be brilliantly written, and have thousands of sites that link to them. Others will have longstanding relationships with trusted sources of search engine traffic.
You May Be Interested In...
So It Won't Be Easy.
In such a marketplace, you need realistic and achievable targets which will deliver the best return on investment within reasonable timescales. As e-marketing specialists, we have an excellent understanding of the search engines such. There are no free shortcuts to the top of the list but through design, content, research and other optimisation techniques, we can make a significant contribution to the overall success of your search placement.
Working in partnership with you, clearsite marketing will review your website, ranking, keywords and competitor activity and make recommendations and implement changes which will improve your success on the search engines, giving your website maximum visability. Whilst the software and ranking criteria used by the search engines is in a constant state of flux, our methods remain the same: build great content and links.
- Research and agree a list of the search terms with you
- Provide in-depth research and analysis of search engine results for suggested keywords
- Research competitors and their performance in the search engines
- Conduct a thorough code review of your website to ensure it is structured for maximum search engine friendliness
- Review all the site content with both search engines and general marketing in mind
- Identify the best potential links for the site.
- Identify where links may be worth buying e.g. directories in the top 10 natural search results
- Identify the forums or community sites where we can generate 'non-commercial' listing
- Research and recommend PR outlets
- Employ site analytics tools to help us gauge your site's performance
- Produce ranking reports which detail the positioning of your website on the major search engines
Other Services
